Sony is dusting amazing name "Walkman" to compete with Apple’ s iPod. The Japanese are building themselves music experience to capitalize relating to the popularity of the smaller Mp3player.
In the eighties not to mention nineties the Sony Walkmans and Discmans were a portion of everyday life. But at the moment the MP3 player has market dominance and therefore the Japanese company has pale. Apple and its iPod is now number one.
Just last week the two companies introduced new MP3 players which is to be in direct competition with each other. Sony introduced two players inside name "The New Walkman", at the same time Apple released the ipod Nano.
Sony is aided by the name "Walkman" in the actual hope that 26 years as soon as first introduction of all the famous cassette player the fact that name still has competing value. However, we has to conclude that however wonderful Sony’ s past accomplishments they also have missed the boat in the MP3 revolution in a main way. The main reason for Sony’ s failure is their stubborn refusal to give that up the Attrac3 music format. While the whole earth was exchanging MP3 files it was eventually only last year the fact that Sony introduced players that might handle this format.
By this point Apple was just removing its seventh generation connected with iPod-type players.
Sony at this time markets the NWA-1000 and additionally NWA-3000. These music players can directly talk to your the Sony music store "Connect". It is also doable to copy files from computer directly to a players.
Sony is well known for their activity on the music and film organization. They must use their position in this field to regain market place share and prestige in that interconnected industry. Interconnected because the truth that it is both Sony’ lenses and Apple’ s technique to heavily interconnect music professional, software and music stash. Apple’ s iTunes was the most important Internet music store presented large-scale legal downloads connected with MP3 files.
Sony won’ g give us any figures about their sales and market share. Steve Jobs (CEO of Apple) is free of problem with figures. Perhaps the major reason for figuring out good they are. Apple claims most of a billion downloads in a heavily growing market.
The iTunes store is heavily tailored to its cooperation with this iPod. This player is considered the market leader among extra expensive MP3 players which use their own hard storage. In the cheaper segment, MP3 players with the so called flash memory, the leaders are Extremely creative, LG and iRiver. The iPod Shuffle having flash memory couldn’ t do much this. The negative sentiment about the shuffle was mainly for the lack of an LCD screen and relatively high amount.
With the iPod Nano Steve Jobs’ Apple has a fabulous twofold challenge on it's hands. Firstly there is the above-mentioned competition with Sony. Also, the new Apple player has a storage space of 4Gb of flash memory resulting in nil hard disk.
The iPod Nano certainly is the successor to the ipod device Mini. Apple is constantly minimizing the physical size and the prize of their competitors. Their strategy seems that should be to concentrate on iTunes as their major profit the manufacturer.
There is an interesting time ahead of us -- we will have heavy competition between Apple inc and Sony both in your interconnected markets of any MP3 players and their own respective music stores.
Which will win? I don’ g know, but one thing The only is that Apple was almost broke at the end of the last 100 years. It has been inside leadership of Steve Jobs that Apple made a strong almost miraculous comeback as a major player on that global market of mini-electronics.
